Frequently, when I'm surfing the net, I find that certain pages are much slower to load and navigate than others. This is EXTREMELY frustrating. Almost 100% of the time, it's because of some "moving" item on them, usually in an advertisement.
Now, I understand the philosophy behind these moving ads--the movement will catch your eye, making you more likely to notice the ad. Perhaps when these ads first became available, it did make me notice them. However, as I've gotten more used to them, I no longer notice them any more than any other ad, except in annoyance. Sometimes, I will look to see whose ad is slowing down my progress in getting things done on the Internet so that I can make sure to AVOID the product as I'm ticked at the company for slowing my journey through cyberspace. In this vein, I will make a suggestion: go for eye-catching pictures. If you need to impart more information than a picture will allow, perhaps you could opt for an ad with a play button inserted so once the pretty picture with a short catch-phrase catches my eye, I can chose to view the ad if it seems like something I'll find interesting. Because, really, do you want me looking at your ad only so I know who NOT to purchase from? Or do you want me to look at your ad and think "gee, I want to find out more"?
